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Digital Marketing Strategy – Internal vs. Outsourcing



Digital Marketing Strategy For Your Business

For most businesses, managing a profitable digital marketing strategy can be a big challenge. Different companies have varying levels of resources and levels of capacity to be able to dedicate towards their digital marketing efforts.

It usually comes down to two types of solutions: start building your internal digital team and allocate resources to grow those efforts or, take those resources and invest in an outsourced agency team to help your company grow. Ideally, you can take a hybrid approach and maximize your return on investment.

So, how can you start to break it down and decide what is best for your business’s digital marketing strategy?

We’ll look at a few main aspects that apply to anyone who is trying to put together their plan of attack.

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Brands Belong to the Customer

Customers don’t care about you as much as they care about themselves. Its your customer’s identity that matters. Your brand’s identity comes from them, not your company.

When done well, a brand belongs to the people, not the company.

Design and marketing are actions that brands deploy to be meaningful and memorable. They are just part of the branding process.

What Branding Is and Isn’t

Branding isn’t putting your logo all over a bunch of stuff.

When done well, branding involves every aspect of your business:

  • Its identifying compelling reasons why your product or service is important to the market (aka value proposition)
  • Its marketing that message in a way that captures people’s attention, and helps them understand the value
  • Its leveraging resources to deliver your product or service to the market in a consistent, valuable way

All of these areas are related and affect one another. Proper branding ensures your customers associate your identity with an experience they trust.

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