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Juice Box Style Liquor Cartons

This article originally appeared as a guest post on the Beach Package Design blog – Box Vox – during my trip to Colombia, South America.

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Much like the milk packaging that I found in Colombia, South America, I also noticed these small cartons of liquor to be very different from what we typically see in the US. Like the Motts example sitting next to it, we usually see these cartons in the form of juice boxes. I’ve haven’t seen this carton style used for liquor before, I’ve only come across small bottles that are miniature versions of their full size cousins.

 

package designer in buffalo nyMy hotel mini bar was stocked with the typical small bottles as well, like this tiny bottle of Chivas Regal (below), but I found these cartons to be really interesting. I didn’t actually taste the contents (because I’m sure these were ridiculously expensive on my hotel bill) but I wonder if this material would affect the flavor of the liquor inside. It also makes me wonder, if they can replace glass liquor bottles with paper cartons, why don’t we see them replacing plastic water bottles more often, but I digress…

Colombian Milk

This article originally appeared as a guest post on the Beach Package Design blog – Box Vox – during my trip to Colombia, South America in 2009.

colombian milk

Packaging from my recent trip to Colombia. These are bags of milk, sold room temperature without need for refrigeration. The milk is packaged at a very high temperature, thus killing any microbiological agents. This eliminates the need for coolers in the store, refrigerated trucks to ship, and allows the milk to be kept for several weeks if unopened. Not exactly stackable or easily poured from.

I like the splash of milk with the cow shape formed from the negative space.

Blockbuster to Lackluster

This article originally appeared as a guest post on the Beach Package Design blog – Box Vox.

My background originally being in illustration, I find myself always looking for examples of it in graphic design. And being that I live in a place where the temperature has been in the single digits for several weeks, I’ve found myself renting a lot of movies lately. As a result, my need to distract myself from my upcoming heating bill has inevitably led me to spend an inordinate amount of time noticing movie packaging.

One of my observations, sadly, has been the near vanishing act of illustration from movie covers. Back in the heyday (like the 1980’s) illustrations were common on covers. Two of the more prominent figures in this arena, Drew Struzan and Richard Amsel, were among many who helped create part of movie magic.  Amsel (who passed away in 1985) and Struzan both produced work for the Indiana Jones series, and Struzan continues for such notable titles like Harry Potter, The Star Wars series, Shawshank Redemption and Pan’s Labyrinth (not to mention several hundred more). Still, the majority of his work seems to have come from the mid-1980’s.

It seems that now movie cover design has become a mostly diluted and uninspiring sea of big-star-looking-off-into-distance-with-dramatic-facial-expression. Or, you have movies that look like they SHOULD have been illustrated, but instead were done with a photo-montage. For example, compare Road to Perdition and The Green Mile (below). Same actor, same dramatic lighting, same usage of small foreground imagery against a larger main image. Yet, the illustrated cover A) alludes to more of the story (and shows more of the cast) B) creates a more interesting composition, and C) has a more “premium look” because of that intangible, extra something that illustration gives it compared to its counterpart using only photography.

Now, I’m not saying that all movie covers that lack illustration are bad. However, I think the category as a whole is slighting itself with boring images of the actors looking dramatic. The criticially aclaimed The Departed, which won about a billion awards, has nothing more than shots of Leonardo DiCaprio, Matt Damon and Jack Nicholson on the front. What if an illustration had been utilized? Maybe we’d have something more along the lines of The Shawshank Redemption or Torrento 3: El Protecter.

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