When it comes to producing an effective digital marketing strategy, providing value is the name of the game. Entrepreneurs, small businesses, and established brands are creating more content than ever before. Videos, blog articles, ebooks, individual posts…you name it. Stories can go viral in a moments notice and get out shined by another headline or hashtag just as fast.
“Predictions say in 2017, over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.”
As marketing professionals, it’s easy to get caught up in vanity metrics that social media platforms display for us – “My Facebook ad reached 5,000 people last week!”
However, It’s not so easy when your CEO starts asking you for conversion rates and ROI analysis of your current content strategy. The problem remains for those who are just getting started with their content strategy – How can you stand out against the competition and effectively drive new business?
Here are a few main concepts that we’ve learned so far from trends in 2017: