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3 Tips to Conquer Content Marketing in 2017

Content-Marketing-trends-2017

When it comes to producing an effective digital marketing strategy, providing value is the name of the game. Entrepreneurs, small businesses, and established brands are creating more content than ever before. Videos, blog articles, ebooks, individual posts…you name it. Stories can go viral in a moments notice and get out shined by another headline or hashtag just as fast.

“Predictions say in 2017, over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.”
Source: IMPACT

As marketing professionals, it’s easy to get caught up in vanity metrics that social media platforms display for us – “My Facebook ad reached 5,000 people last week!”

However, It’s not so easy when your CEO starts asking you for conversion rates and ROI analysis of your current content strategy. The problem remains for those who are just getting started with their content strategy – How can you stand out against the competition and effectively drive new business?

Here are a few main concepts that we’ve learned so far from trends in 2017:

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How to Increase Your Event’s Success with Digital Marketing

increase-your-events-success-digital-marketing

One of the biggest pain points for companies when it comes to digital marketing and social media is being able to prove the success of your efforts with measurable ROI and conversions. More specifically, it can be a real challenge when your conversion is attendance at an event or conference. The idea of converting a customer from clicking a link to showing up in person and investing time in your brand has perplexed many. The first point: don’t get discouraged, keep searching for solutions until they work.

We’ve compiled some of our favorite, proven methods to help you use digital marketing to increase your event’s success.

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5 Reasons Why Blogging is Critical to Content Marketing

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If you’re a business owner, marketing director, sales person, or anyone who’s interested in increasing your website traffic (and online sales) you’ve probably heard of companies using blogs as part of their marketing strategy. Likewise, if you’re considering blogging, you’ve probably wondered what its value is.

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