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Consistency is key when it comes to social media marketing

Social media marketing

There are too many articles and blog posts about how to master social media marketing. Countless gurus and experts that have a ton of advice for you – and a social media marketing package to sell you to go along with that advice. Their advice is intentionally vague and make social media marketing out to be this difficult to master marketing channel that’s ultra complicated. Sometimes I wish people would stop writing about it. But instead, I’m adding to the pile.  Continue Reading»

Is spam hurting your search rankings?

SEO Buffalo

I want to share a little win here because I’m not sure everyone understands how horrible spammy backlinks are for your SEO. I did an audit for a client recently. This is a regional client that’s enjoyed a moderate amount of success for several years, but by no means a Fortune 500 company. I hooked their site up to Moz and let the crawler run.

For those who aren’t familiar with Moz: it’s just a tool that allows you to track keyword rankings, domain authority, backlinks, and all the other lovely factors that Google takes into account when deciding who gets those coveted SERP (Search Engine Ranking Page) spots.

An hour later or so, I get an email telling me that the crawl is complete. Hurray! I drive right in.

 Continue Reading»

Introducing Brews and Branding

We’re excited to introduce a brand new series (pun intended, sorry mom) called Brews and Branding. This series is intended for anyone interested in the world of branding and marketing – whether you work in the industry or you’re just looking for some tips to help your personal or professional brand.  Continue Reading»

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