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LinkedIn Local Buffalo – 3 Tips for LinkedIn Success

Linkedin-Local

#LinkedInLocal #Buffalo: Here’s What You Missed

LinkedIn Local is a movement that has been popping up in cities across not only the U.S, but the entire world.

For those of you that have not heard of it, LinkedIn Local is a networking event where professionals come together to build new relationships, leverage the power of their LinkedIn connections, and share insights on how to get the most out of this amazing platform.

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Digital Marketing Strategy – Internal vs. Outsourcing

digital-strategy-internal-vs-outsource

 

Digital Marketing Strategy For Your Business

For most businesses, managing a profitable digital marketing strategy can be a big challenge. Different companies have varying levels of resources and levels of capacity to be able to dedicate towards their digital marketing efforts.

It usually comes down to two types of solutions: start building your internal digital team and allocate resources to grow those efforts or, take those resources and invest in an outsourced agency team to help your company grow. Ideally, you can take a hybrid approach and maximize your return on investment.

So, how can you start to break it down and decide what is best for your business’s digital marketing strategy?

We’ll look at a few main aspects that apply to anyone who is trying to put together their plan of attack.

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3 Tips to Conquer Content Marketing in 2017

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When it comes to producing an effective digital marketing strategy, providing value is the name of the game. Entrepreneurs, small businesses, and established brands are creating more content than ever before. Videos, blog articles, ebooks, individual posts…you name it. Stories can go viral in a moments notice and get out shined by another headline or hashtag just as fast.

“Predictions say in 2017, over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.”
Source: IMPACT

As marketing professionals, it’s easy to get caught up in vanity metrics that social media platforms display for us – “My Facebook ad reached 5,000 people last week!”

However, It’s not so easy when your CEO starts asking you for conversion rates and ROI analysis of your current content strategy. The problem remains for those who are just getting started with their content strategy – How can you stand out against the competition and effectively drive new business?

Here are a few main concepts that we’ve learned so far from trends in 2017:

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