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5 Reasons Why Blogging is Critical to Content Marketing

If you’re a business owner, marketing director, sales person, or anyone who’s interested in increasing your website traffic (and online sales) you’ve probably heard of companies using blogs as part of their marketing strategy. Likewise, if you’re considering blogging, you’ve probably wondered what its value is.

Blogging and Content Marketing

Blogging is part of an overall marketing concept known as Content Marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Here’s 5 data-driven reasons why you should consider blogging a critical component of your content marketing strategy.

1. 79% of online shoppers spend 50% of their shopping time researching products online.

Consumers are more well informed and have more access to information than ever before (and this will only increase). They rely on blogs, articles, reviews, and local search results to offer them insight before making a purchase.

2. 77% of Internet users read blogs.

The vast majority of internet users consider blogs a tool to discover new information. If you’re not participating, your missing an opportunity.

3. Internet users in the US spend 3x more time on blogs than they do on email.

Email marketing is effective, but if its the only thing you’re relaying on to reach your audience you’re missing a great opportunity.

4. 57% of companies with a blog have acquired a customer from their blog.

Your companies blog can help build your reputation in your industry as an expert on whatever topic it is that you write about. From the consumers perspective, that will help keep you top of mind, and more likely to be considered in the buying decision.

5. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.

Blog content is highly regarded among consumers who are looking for information on which to base their buying decision.

 

Social Media: Speed & Volume vs. Quality

Everyone’s strategy to social media marketing lately seems to trying to be the loudest, most frequent shouter at the party.

While how quickly you’re able to post (speed), and how much you content you produce (volume) are important to successful social media marketing (SMM), the real secret ingredient to success is having a solid plan in place first.

Do the hard work to produce quality content that is of actual value to users.

 

Simplify your Social Media Marketing

As part of your marketing strategy, social media marketing is critical to promote your brand. It enables you to reach your customers – even when they’re not expecting it – and allows your brand to play a role in their daily lives.

This can feel like an overwhelming burden for many business owners, many of whom are fearful of doing it wrong or missing out. They rush to create Twitter handles, set up Facebook pages, join LinkedIn – all in an effort to say, “look, we’re on social media!”

Use the Ones Right For You

You don’t have to be on every social media platform, but you do need to be on the right ones.

Social media is ever-changing and always evolving. There will always be new ones that start, get hot, then fizzle out as the market changes and they fall out of favor. So how do you know where your effort (and money) should go?

Start by defining who your audience is, and then deciding if a particular platform helps you communicate with that group of people.

It’s more important to use social media effectively then it is to be on every platform that emerges. Use the ones that are right for you.

Simply Your Social Media

Concentrate on the social media platforms where your customer’s attention is – and then produce valuable content. It’s a much more effective strategy for three reasons:

  1. It will be easier to successfully execute, because you won’t be overwhelmed
  2. You’re efforts will have a higher return because they’ll be focused
  3. You’ll be able to track more effectively what’s working – and what isn’t – so you can adapt and adjust

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