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Social Media: Speed & Volume vs. Quality

Everyone’s strategy to social media marketing lately seems to trying to be the loudest, most frequent shouter at the party.

While how quickly you’re able to post (speed), and how much you content you produce (volume) are important to successful social media marketing (SMM), the real secret ingredient to success is having a solid plan in place first.

Do the hard work to produce quality content that is of actual value to users.

 

Simplify Your Social Media Marketing

As part of your marketing strategy, social media marketing is critical to promote your brand. It enables you to reach your customers – even when they’re not expecting it – and allows your brand to play a role in their daily lives.

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Brands Belong to the Customer

Customers don’t care about you as much as they care about themselves. Its your customer’s identity that matters. Your brand’s identity comes from them, not your company.

When done well, a brand belongs to the people, not the company.

Design and marketing are actions that brands deploy to be meaningful and memorable. They are just part of the branding process.

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