One of the biggest pain points for companies when it comes to digital marketing and social media is being able to prove the success of your efforts with measurable ROI and conversions. More specifically, it can be a real challenge when your conversion is attendance at an event or conference. The idea of converting a customer from clicking a link to showing up in person and investing time in your brand has perplexed many. The first point: don’t get discouraged, keep searching for solutions until they work.
If you’re a business owner, marketing director, sales person, or anyone who’s interested in increasing your website traffic (and online sales) you’ve probably heard of companies using blogs as part of their marketing strategy. Likewise, if you’re considering blogging, you’ve probably wondered what its value is.
Everyone’s strategy to social media marketing lately seems to trying to be the loudest, most frequent shouter at the party.
While how quickly you’re able to post (speed), and how much you content you produce (volume) are important to successful social media marketing (SMM), the real secret ingredient to success is having a solid plan in place first.
Do the hard work to produce quality content that is of actual value to users.