news
NOVEMBER 5, 2009
Grassroots Gardens of Buffalo Harvest Celebration
For the third year, Grassroots Gardens of Buffalo has turned to [re]noun creative for the marketing material for their annual fundraiser, the Harvest Celebration. The design of the posters, invitations and advertisements, along with the illustration used on the materials, was all created by designer Daniel Wangelin.
The event was a huge success for the organization, both as a fundraiser and as a "friend raiser", gaining attention from media outlets and highly attended by public figures.
This is the 3rd year that [re]noun creative has created the image for Grassroots Gardens, starting with the inaugural Harvest Celebration in 2007. Check out the other posters in the work section.
OCTOBER 14, 2009
WSHP info sheet
As part of the rebranding of the West Side Housing Partnership (WSHP), [re]noun creative developed an info sheet for the non-profits' new program, Homebuyers Clubs.
The goal was to create a piece that would lend credibility to the organization and help to establish it is as a trusted, safe resource for information about home ownership.
One of the key areas that the piece had to overcome was the lack of trust from the target audience because of how often predatory lenders and "schemers" have taken advantage of this particular group of people. Much of the intended audience is made up of refugees and immigrants who's first language is not English, and have been approached by those that would look to take advantage of them.
To combat this, an actual case study was used as the basis for the piece, and we strived to achieve a feeling of established trust, welcoming, friendly and up-front honesty. The photo on the front is of an actual person that benefitted from the organizations efforts, and was gracious enough to spend a few hours chatting while several hundred pictures of him were taken until just the right one was found.
AUGUST 15, 2009
Make'n Mold Stir-Ins Redesign
Make'n Mold needed to redesign their packaging for their line of Stir-Ins, products that at-home chocolatiers use to add to melted chocolate.
The solution to create an entirely new format for Make'n Mold Stir-Ins was to improve upon the cluttered previous package that lacked a cohesive message and didn't merchandise very well.
The new format is one that could be stacked on a shelf, hung from a hook, or be merchandised in a display unit. The new format also allowed a greater front facing utilizing better photography for more shelf-impact and clearer communication for its use.
MARCH 24, 2009
Xerox
For the 3rd consecutive year, Xerox has turned to [re]noun creative to create a series of intra-company promotional materials for their Engines of Growth campaign.
The campaign includes a series of 7 postes that will be translated into 3 languages and appear in every Xerox office worldwide. Also included are support materials like PowerPoint templates. Last year's posters can be seen in the "work" section.
FEBRUARY 24, 2009
West Side Housing Partnership logo
The West Side Housing Partnership (WSHP) needed some work done for an upcoming campaign they are going to be starting in the spring. They contacted [re]noun to design some case studies and other hand outs as part of the project, but when part of the materials they handed in turned out to be an amateur-designed logo, it was evident that we had to start from the beginning...
The WSHP also has a sister organization, the West Side Community Collaborative, or WSCC. Both organizations work to increase home ownership in Buffalo's west side neighborhoods, decrease and deter crime and drug activity, and to provide affordable housing solutions to those who are less privelaged.
Through the design process, a solution for each organization was identified and will be used to rebrand them as a trusted neighborhood organization. In the next few days the other logo will be posted, so come back soon.
FEBRUARY 16, 2009
Make'n Mold Caramel packaging
Make'n Mold needed to redesign their caramel packaging, a product intended for making caramel dipped apples and other treats at home. The existing package utilized a small vector illustration on a label applied to the lid. However this approach provided a problem because the round tubs didn't stand up very well, so often times all the consumer was able to see was the side panel, which was only the white nutritional label.
As a solution, a new paperboard sleeve was introduced to allow the product to be merchandised both standing up and laying flat while still showcasing the product name and all new photography (courtesy of Michelle Zurowski). This created a more substantial billboard effect when several of the tubs are merchandised together in the store.
FEBRUARY 5, 2009
ChocoMaker Candy Kits
The craft industry is one that is pretty used to seeing package design filled with yellow starbursts and overuse of exlamation points. ChocoMaker didn't want to fall into that trap, but instead utilized subdued typeography coupled with outstanding photography (courtesy of Michelle Zurowski) to help sell their new line of candymaking activity kits.
The kits are designed to appeal to consumers, especially moms, looking for creative seasonal activities to involve their families with. The kits include everything needed to give the consumer a positive, fun experience making homemade treats. The graphics on the box needed to communicate fun and family, but most importanly to ensure of an easy rewarding experience.
FEBRUARY 3, 2009
Grassroots Gardens of Buffalo
Coming up is a project to help Grassroots Gardens of Buffalo with their marketing initiative for 2009. Collaborating with the Marketing Committee from the organization, the goal is two-fold. The first is to expand GGB's exposure to potential community gardeners in an effort to maximize volunteerism and help reclaim Buffalo's vacant lots and turn them into thriving green space.
The second is to help increase funding for the organization in order to secure more relible income to pay for initiatives. (mostly more gardens!)
Grassroots Gardens is a Buffalo based non-profit organization that reclaims vacant los and turns them into sustainable green spaces, allowing the community members to grow their own food, giving them access to fresh produce at an inexpensive (basically free) price and involving them in the improvement of their neighborhoods.
JANUARY 22, 2009
Illustrator Training
Daniel Wangelin of [re]noun creative will be teaching an Adobe Illustrator Level 1 class at Hospice and Pallatative Care on Thursday, January 11th. The class will instruct students, who are employees of Hospice and work in areas raning from Marketing to IT, on the basics of using the program.
This is the forth class he's taught at this organization. Other classes included Photoshop, InDesign, and Acrobat.
The class is taught in conjunction with KnowledgeAir, a Buffalo-based company offering a variety of corportate training options. They take care of everything, from providing each student with a laptop with pre-loaded software, to instructional manuals that students get to keep.
JANUARY 13, 2009
Box Vox
Daniel Wangelin has been invited to be a contributing blogger on box vox.
Check out this site for updates regarding all things package design.
Another great site for inspiration (or just to keep up with what's going on in the world) is the dieline.
JANUARY 13, 2009
Box Vox
Grassroots Gardens of Buffalo Harvest Celebration
For the third year, Grassroots Gardens of Buffalo has turned to [re]noun creative for the marketing material for their annual fundraiser, the Harvest Celebration. The design of the posters, invitations and advertisements, along with the illustration used on the materials, was all created by designer Daniel Wangelin.
The event was a huge success for the organization, both as a fundraiser and as a "friend raiser", gaining attention from media outlets and highly attended by public figures.
This is the 3rd year that [re]noun creative has created the image for Grassroots Gardens, starting with the inaugural Harvest Celebration in 2007. Check out the other posters in the work section.
OCTOBER 14, 2009
WSHP info sheet
As part of the rebranding of the West Side Housing Partnership (WSHP), [re]noun creative developed an info sheet for the non-profits' new program, Homebuyers Clubs.
The goal was to create a piece that would lend credibility to the organization and help to establish it is as a trusted, safe resource for information about home ownership.
One of the key areas that the piece had to overcome was the lack of trust from the target audience because of how often predatory lenders and "schemers" have taken advantage of this particular group of people. Much of the intended audience is made up of refugees and immigrants who's first language is not English, and have been approached by those that would look to take advantage of them.
To combat this, an actual case study was used as the basis for the piece, and we strived to achieve a feeling of established trust, welcoming, friendly and up-front honesty. The photo on the front is of an actual person that benefitted from the organizations efforts, and was gracious enough to spend a few hours chatting while several hundred pictures of him were taken until just the right one was found.
AUGUST 15, 2009
Make'n Mold Stir-Ins Redesign
Make'n Mold needed to redesign their packaging for their line of Stir-Ins, products that at-home chocolatiers use to add to melted chocolate.
The solution to create an entirely new format for Make'n Mold Stir-Ins was to improve upon the cluttered previous package that lacked a cohesive message and didn't merchandise very well.
The new format is one that could be stacked on a shelf, hung from a hook, or be merchandised in a display unit. The new format also allowed a greater front facing utilizing better photography for more shelf-impact and clearer communication for its use.
MARCH 24, 2009
Xerox
For the 3rd consecutive year, Xerox has turned to [re]noun creative to create a series of intra-company promotional materials for their Engines of Growth campaign.
The campaign includes a series of 7 postes that will be translated into 3 languages and appear in every Xerox office worldwide. Also included are support materials like PowerPoint templates. Last year's posters can be seen in the "work" section.
FEBRUARY 24, 2009
West Side Housing Partnership logo
The West Side Housing Partnership (WSHP) needed some work done for an upcoming campaign they are going to be starting in the spring. They contacted [re]noun to design some case studies and other hand outs as part of the project, but when part of the materials they handed in turned out to be an amateur-designed logo, it was evident that we had to start from the beginning...
The WSHP also has a sister organization, the West Side Community Collaborative, or WSCC. Both organizations work to increase home ownership in Buffalo's west side neighborhoods, decrease and deter crime and drug activity, and to provide affordable housing solutions to those who are less privelaged.
Through the design process, a solution for each organization was identified and will be used to rebrand them as a trusted neighborhood organization. In the next few days the other logo will be posted, so come back soon.
FEBRUARY 16, 2009
Make'n Mold Caramel packaging
Make'n Mold needed to redesign their caramel packaging, a product intended for making caramel dipped apples and other treats at home. The existing package utilized a small vector illustration on a label applied to the lid. However this approach provided a problem because the round tubs didn't stand up very well, so often times all the consumer was able to see was the side panel, which was only the white nutritional label.
As a solution, a new paperboard sleeve was introduced to allow the product to be merchandised both standing up and laying flat while still showcasing the product name and all new photography (courtesy of Michelle Zurowski). This created a more substantial billboard effect when several of the tubs are merchandised together in the store.
FEBRUARY 5, 2009
ChocoMaker Candy Kits
The craft industry is one that is pretty used to seeing package design filled with yellow starbursts and overuse of exlamation points. ChocoMaker didn't want to fall into that trap, but instead utilized subdued typeography coupled with outstanding photography (courtesy of Michelle Zurowski) to help sell their new line of candymaking activity kits.
The kits are designed to appeal to consumers, especially moms, looking for creative seasonal activities to involve their families with. The kits include everything needed to give the consumer a positive, fun experience making homemade treats. The graphics on the box needed to communicate fun and family, but most importanly to ensure of an easy rewarding experience.
FEBRUARY 3, 2009
Grassroots Gardens of Buffalo
Coming up is a project to help Grassroots Gardens of Buffalo with their marketing initiative for 2009. Collaborating with the Marketing Committee from the organization, the goal is two-fold. The first is to expand GGB's exposure to potential community gardeners in an effort to maximize volunteerism and help reclaim Buffalo's vacant lots and turn them into thriving green space.
The second is to help increase funding for the organization in order to secure more relible income to pay for initiatives. (mostly more gardens!)
Grassroots Gardens is a Buffalo based non-profit organization that reclaims vacant los and turns them into sustainable green spaces, allowing the community members to grow their own food, giving them access to fresh produce at an inexpensive (basically free) price and involving them in the improvement of their neighborhoods.
JANUARY 22, 2009
Illustrator Training
Daniel Wangelin of [re]noun creative will be teaching an Adobe Illustrator Level 1 class at Hospice and Pallatative Care on Thursday, January 11th. The class will instruct students, who are employees of Hospice and work in areas raning from Marketing to IT, on the basics of using the program.
This is the forth class he's taught at this organization. Other classes included Photoshop, InDesign, and Acrobat.
The class is taught in conjunction with KnowledgeAir, a Buffalo-based company offering a variety of corportate training options. They take care of everything, from providing each student with a laptop with pre-loaded software, to instructional manuals that students get to keep.
JANUARY 13, 2009
Box Vox
Daniel Wangelin has been invited to be a contributing blogger on box vox.
Check out this site for updates regarding all things package design.
Another great site for inspiration (or just to keep up with what's going on in the world) is the dieline.
JANUARY 13, 2009
Box Vox