news
FEBRUARY 24, 2009
West Side Housing Partnership logo
The West Side Housing Partnership (WSHP) needed some work done for an upcoming campaign they are going to be starting in the spring. They contacted [re]noun to design some case studies and other hand outs as part of the project, but when part of the materials they handed in turned out to be an amateur-designed logo, it was evident that we had to start from the beginning...
The WSHP also has a sister organization, the West Side Community Collaborative, or WSCC. Both organizations work to increase home ownership in Buffalo's west side neighborhoods, decrease and deter crime and drug activity, and to provide affordable housing solutions to those who are less privelaged.
Through the design process, a solution for each organization was identified and will be used to rebrand them as a trusted neighborhood organization. In the next few days the other logo will be posted, so come back soon.
FEBRUARY 16, 2009
Make'n Mold Caramel packaging
Make'n Mold needed to redesign their caramel packaging, a product intended for making caramel dipped apples and other treats at home. The existing package utilized a small vector illustration on a label applied to the lid. However this approach provided a problem because the round tubs didn't stand up very well, so often times all the consumer was able to see was the side panel, which was only the white nutritional label.
As a solution, a new paperboard sleeve was introduced to allow the product to be merchandised both standing up and laying flat while still showcasing the product name and all new photography (courtesy of Michelle Zurowski). This created a more substantial billboard effect when several of the tubs are merchandised together in the store.
FEBRUARY 5, 2009
ChocoMaker Candy Kits
The craft industry is one that is pretty used to seeing package design filled with yellow starbursts and overuse of exlamation points. ChocoMaker didn't want to fall into that trap, but instead utilized subdued typeography coupled with outstanding photography (courtesy of Michelle Zurowski) to help sell their new line of candymaking activity kits.
The kits are designed to appeal to consumers, especially moms, looking for creative seasonal activities to involve their families with. The kits include everything needed to give the consumer a positive, fun experience making homemade treats. The graphics on the box needed to communicate fun and family, but most importanly to ensure of an easy rewarding experience.
FEBRUARY 3, 2009
Grassroots Gardens of Buffalo
Coming up is a project to help Grassroots Gardens of Buffalo with their marketing initiative for 2009. Collaborating with the Marketing Committee from the organization, the goal is two-fold. The first is to expand GGB's exposure to potential community gardeners in an effort to maximize volunteerism and help reclaim Buffalo's vacant lots and turn them into thriving green space.
The second is to help increase funding for the organization in order to secure more relible income to pay for initiatives. (mostly more gardens!)
Grassroots Gardens is a Buffalo based non-profit organization that reclaims vacant los and turns them into sustainable green spaces, allowing the community members to grow their own food, giving them access to fresh produce at an inexpensive (basically free) price and involving them in the improvement of their neighborhoods.
West Side Housing Partnership logo
The West Side Housing Partnership (WSHP) needed some work done for an upcoming campaign they are going to be starting in the spring. They contacted [re]noun to design some case studies and other hand outs as part of the project, but when part of the materials they handed in turned out to be an amateur-designed logo, it was evident that we had to start from the beginning...
The WSHP also has a sister organization, the West Side Community Collaborative, or WSCC. Both organizations work to increase home ownership in Buffalo's west side neighborhoods, decrease and deter crime and drug activity, and to provide affordable housing solutions to those who are less privelaged.
Through the design process, a solution for each organization was identified and will be used to rebrand them as a trusted neighborhood organization. In the next few days the other logo will be posted, so come back soon.
FEBRUARY 16, 2009
Make'n Mold Caramel packaging
Make'n Mold needed to redesign their caramel packaging, a product intended for making caramel dipped apples and other treats at home. The existing package utilized a small vector illustration on a label applied to the lid. However this approach provided a problem because the round tubs didn't stand up very well, so often times all the consumer was able to see was the side panel, which was only the white nutritional label.
As a solution, a new paperboard sleeve was introduced to allow the product to be merchandised both standing up and laying flat while still showcasing the product name and all new photography (courtesy of Michelle Zurowski). This created a more substantial billboard effect when several of the tubs are merchandised together in the store.
FEBRUARY 5, 2009
ChocoMaker Candy Kits
The craft industry is one that is pretty used to seeing package design filled with yellow starbursts and overuse of exlamation points. ChocoMaker didn't want to fall into that trap, but instead utilized subdued typeography coupled with outstanding photography (courtesy of Michelle Zurowski) to help sell their new line of candymaking activity kits.
The kits are designed to appeal to consumers, especially moms, looking for creative seasonal activities to involve their families with. The kits include everything needed to give the consumer a positive, fun experience making homemade treats. The graphics on the box needed to communicate fun and family, but most importanly to ensure of an easy rewarding experience.
FEBRUARY 3, 2009
Grassroots Gardens of Buffalo
Coming up is a project to help Grassroots Gardens of Buffalo with their marketing initiative for 2009. Collaborating with the Marketing Committee from the organization, the goal is two-fold. The first is to expand GGB's exposure to potential community gardeners in an effort to maximize volunteerism and help reclaim Buffalo's vacant lots and turn them into thriving green space.
The second is to help increase funding for the organization in order to secure more relible income to pay for initiatives. (mostly more gardens!)
Grassroots Gardens is a Buffalo based non-profit organization that reclaims vacant los and turns them into sustainable green spaces, allowing the community members to grow their own food, giving them access to fresh produce at an inexpensive (basically free) price and involving them in the improvement of their neighborhoods.