news
OCTOBER 14, 2009
WSHP info sheet
As part of the rebranding of the West Side Housing Partnership (WSHP), [re]noun creative developed an info sheet for the non-profits' new program, Homebuyers Clubs.
The goal was to create a piece that would lend credibility to the organization and help to establish it is as a trusted, safe resource for information about home ownership.
One of the key areas that the piece had to overcome was the lack of trust from the target audience because of how often predatory lenders and "schemers" have taken advantage of this particular group of people. Much of the intended audience is made up of refugees and immigrants who's first language is not English, and have been approached by those that would look to take advantage of them.
To combat this, an actual case study was used as the basis for the piece, and we strived to achieve a feeling of established trust, welcoming, friendly and up-front honesty. The photo on the front is of an actual person that benefitted from the organizations efforts, and was gracious enough to spend a few hours chatting while several hundred pictures of him were taken until just the right one was found.
WSHP info sheet
As part of the rebranding of the West Side Housing Partnership (WSHP), [re]noun creative developed an info sheet for the non-profits' new program, Homebuyers Clubs.
The goal was to create a piece that would lend credibility to the organization and help to establish it is as a trusted, safe resource for information about home ownership.
One of the key areas that the piece had to overcome was the lack of trust from the target audience because of how often predatory lenders and "schemers" have taken advantage of this particular group of people. Much of the intended audience is made up of refugees and immigrants who's first language is not English, and have been approached by those that would look to take advantage of them.
To combat this, an actual case study was used as the basis for the piece, and we strived to achieve a feeling of established trust, welcoming, friendly and up-front honesty. The photo on the front is of an actual person that benefitted from the organizations efforts, and was gracious enough to spend a few hours chatting while several hundred pictures of him were taken until just the right one was found.