Freeman Scale Service Capabilities Brochure
When you’ve been selling, installing, customizing and servicing industrial scales for as long as Freeman Scale has, you earn a well-deserved reputation as being a valuable, trusted resource. The problem, however, was that they lacked any marketing materials to tell their story.
After completing an expedited brand study, we determined that Freeman Scale’s most valuable asset – what truly separated them from their competition – was their well-known level of personal, get-the-job-done service and highly experienced expert staff.
Freeman sells and distributes products from hundreds of manufacturers, and has a virtual library of product literature to prove it. What they didn’t have was something that the sales staff could use that had their name on it, that communicated the capabilities of Freeman Scale to deliver a customized measurement solution to any client.
We developed this six panel, large format brochure that focuses on Freeman Scale’s expert technical capabilities paired with their level of personal service and attention that goes into every job. The brochure has a custom die cut front panel that partially covers the front image. When the short flap is opened, it reveals the new tagline we developed – Beyond Measure – which perfectly captures how they are so much more than just a company that sells scales.
The inside of the brochure is filled with images from an on-location photo shoot we performed, along with fresh new copy that finally allows this third generation company to take credit for its years of successful business.