Make’n Mold Candy Wafer Package Design
These flexible packages included a main design with 9 variations, as well as a line extension of 3 additional products. The designs features a rich, 10 color design printed over a metallic luster finish.
More than just great looking graphics, these package design project started first with exploring the way that the final product would be merchandised in stores. Following several store visits and discussions with the client, the see through window and title of the flavor were moved to the bottom of the package. While this may seem uncustomary, it was actually to the benefit to the consumer. The packages are often merchandised flat on 2-3 shelves that are near the bottom of the aisle. This approach allowed the most important aspects (the chocolate and the name of the flavor) to be easily read by the shopper.