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Northeastern Exteriors Promotional Material

Background

Northeastern Exteriors designs and builds high-end living spaces out of natural and reclaimed materials. They’ve amassed a large portfolio of truly spectacular work that they wanted to highlight, and their unique versatility to both design and construct needed to be communicated.

How We Helped

The first part of the project was to  create a multi-piece promotional sales packet, which included a three-piece line card set that details their materials, projects, and capabilities.

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The three line cards are then placed in pocket folder made from a natural jute paper stock, which further reinforces the natural aspect of the company that is important to their branding. We designed the layouts, wrote the copy, and provided the majority of the photography featured on these colorful pieces.

 

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The pocket folder holds the line cards, business card, and has a secondary pocket to hold introductory letters and project estimates.

 

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The pocket folder is made from a natural jute stock, with the logo blind embossed with a pearlized foil (detail photo below). This approach actually eliminated the need for additional printing, and helped to greatly reduce the cost of producing the folders. We worked with local print finishing company Graphcon for the embossing and foil stamping.

 

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For situations where it might not be practical to hand out an entire promotional packet with the folder and line cards, we also designed an accompanying palm card. Though only featuring a brief summary of all of the information on the line cards, the same branded feel is maintained and showcases many of the project photographs without feeling crowded. This solution provided an inexpensive – but still professional – means for the client to hand out promotional literature.

 

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Creative Services We Provided

  • Layout and Design
  • Custom photography
  • Copy writing

What Our Client Had to Say

“Our experience with the team at Renoun Creative has been extraordinary. They took our insight and seamlessly designed it into our website, palm cards, mailers, business cards, trade show graphics and much more. After a few years working together, they took on an entire rebranding project of our company and we continue to get compliments on everything. Our web presence has been a huge boost to business, and we would strongly suggest them to anyone looking to have a professional company work on their graphic and web design”

Barry Duerr
Owner

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