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Package Designs for ChocoMaker Candy Kits

When designing a package, a number of factors have to be considered.

Sometimes the most challenging part of a package design is first determining exactly what the message is. In this case, there were two primary messages – what the finished product is and that its something the consumer can make at home. A clear hierarchy was developed along with a catchy tagline and custom photography.

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Besides designing the graphics for the consumer experience, the practical fulfillment requirements of the business was also considered. The package was designed with an auto-bottom box, so that it could be shipped flat to save cost, and then be easily popped open with a simple twist while being packed with product.

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