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Smith’s Performance and Machine Logo Design

logo design for industrial client buffalo ny

This logo design for this full service machine and fabrication shop was inspired by the classic crests  and enclosures of vintage tool manufacturers. Using shapes, graphics and typography inspired by vintage logos and signage, we created this logo with bold, striking contrast to help be seen by afar. The negative space of the S is formed by two graphic calipers, and the overall shape of the logo was derived from the profile of a hex nut.

logo design, business card buffalo ny

Close up of logo on business cards

business cards, logo design buffalo ny

Smith’s Performance and Machine business cards, front and back.

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