We’re excited to introduce a brand new series (pun intended, sorry mom) called Brews and Branding. This series is intended for anyone interested in the world of branding and marketing – whether you work in the industry or you’re just looking for some tips to help your personal or professional brand. Continue Reading»
Digital Marketing Strategy For Your Business
For most businesses, managing a profitable digital marketing strategy can be a big challenge. Different companies have varying levels of resources and levels of capacity to be able to dedicate towards their digital marketing efforts.
It usually comes down to two types of solutions: start building your internal digital team and allocate resources to grow those efforts or, take those resources and invest in an outsourced agency team to help your company grow. Ideally, you can take a hybrid approach and maximize your return on investment.
So, how can you start to break it down and decide what is best for your business’s digital marketing strategy?
We’ll look at a few main aspects that apply to anyone who is trying to put together their plan of attack.
Customers don’t care about you as much as they care about themselves. Its your customer’s identity that matters. Your brand’s identity comes from them, not your company.
When done well, a brand belongs to the people, not the company.
Design and marketing are actions that brands deploy to be meaningful and memorable. They are just part of the branding process.