I want to share a little win here because I’m not sure everyone understands how horrible spammy backlinks are for your SEO. I did an audit for a client recently. This is a regional client that’s enjoyed a moderate amount of success for several years, but by no means a Fortune 500 company. I hooked their site up to Moz and let the crawler run.
For those who aren’t familiar with Moz: it’s just a tool that allows you to track keyword rankings, domain authority, backlinks, and all the other lovely factors that Google takes into account when deciding who gets those coveted SERP (Search Engine Ranking Page) spots.
An hour later or so, I get an email telling me that the crawl is complete. Hurray! I drive right in.