Bengal 5K Direct Mail Postcard Design
As part of the promotional material created for the Buffalo State Alumni Association Bengal 5K Scholarship run, we designed this direct mail postcards encouraging participants to secure their spot in the race by registering early. This design included the use of a QR code that, when scanned with a smart phone, would bring up the online registration page. The full potential of QR codes isn’t realized when they simply point a user to a website homepage. Instead, when used to direct the user to a specific actionable page, such as as an online registration form as in this case, the QR code can become a much more valuable tool.