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Custom Direct Mail Design for Next Point

Direct mail remains an effective marketing tool, especially when its sent to an interested, targeted audience. That was exactly the case with this project, designed for Next Point.

The client had established a robust database of contacts broken into two categories, one aimed at business owners and the other directed to professional service providers.

graphic design company buffalo ny

The unique diecut on the front cover exposes a portion of the inside of the mailer. The exposed portion features a word, “point”, that completes the sentence on the cover. When the piece is opened, a different sentence is revealed, transforming the message into one complete statement.


The fully-opened inside of the direct mail piece displays a collection of the client’s recent work, as well as a few paragraphs describing their services in more detail.

direct mail design, buffalo ny

Services Provided

  • Copy Writing
  • Image Sourcing
  • Design and Layout
  • Print Vendor Sourcing
  • Quality Control Management
  • Variable Data Addressing
  • Mail Processing

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