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Dynamic Defense Response Logo Design

logo design buffalo wnyDynamic Defense Response (DDR) is a recently founded company by two highly experienced personal safety and weapon training experts who have over 60 years of firearm experience between the two.

DDR offers a turnkey solution that guides students through the process unlike any of their competitors. With acute attention to detail – such as obtaining the pistol permit paperwork for them – and by offering custom, “contextual training” they turn simple pistol permit clients into return customers who continue their personal safety and defense training.

For this project, we were inspired by the shape of a shield. After the meeting with the client, it was obvious that DDR is much more than just a source for pistol permit classes, and more about teaching students the skills and techniques to be a well rounded, protected individuals. As a result, we imagined the skills DDR teaches as a literal shield against threats.

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