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Freeman Scale Industrial Catalog Website

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This project was one of several deliverables as part of the overhaul of Freeman Scale’s brand. After completing constituent interviews and a brand positioning study, we developed a new marketing focus, created a new tagline, and redesigned several of their sales and marketing pieces.



Web Design Features and Functionality

By considering all aspects of the user experience, we implemented a number of features into this completely custom-developed WordPress website to maximize its functionality. Some of these features include:

  • A robust multi-option search feature allowing users to find products by product type, keyword, or industry
  • Product information contact forms are partially auto-filled to speed the process for users and increase conversion rates.
  • A “sticky” top menu used throughout the site design, keeping the main navigation locked to the top of the page in a convenient place.
  • Parallax scrolling on the homepage creates a unique, engaging experience

Projects Completed for this Client


  • AWARD WINNER: This site won a 2016 Silver ADDY for Digital Creative Technology Responsive Design

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