New Logo Design for the Criollo Group
The Criollo Group is a Buffalo, NY based chocolate consulting agency specializing in process refinement, recipe development, and equipment and ingredient sourcing.
The consulting group markets itself as being able to help its clients “from bean to bar”, referencing the cocoa bean that all chocolate is derived from. To communicate this, the profile of a cocoa bean serves as the icon against which an interlocking “c” and “g” are set. The logo was also influenced by the founder’s expertise in chocolate moulding. A typeface with clean, chiseled edges was chosen that hints at high-end moulded chocolate bars.