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Precious Plate Logo Design Gets Updated and Improved

brand identity refresh buffalo nyPrecious Plate was in desperate need of some help to get their branding consistent and in a usable format. The logo had been created several years prior, and the in-house designer only had small, low resolution versions that had inconsistent colors and didn’t print well. What’s more, is that the problems created by the logo affected printed materials, most notably the numerous business cards they printed for their many employees.

We met with the client to discuss options, and worked to recreate the logo – complete with its complex bevels and gradients – into a high resolution vector format that is infinitely scalable and easy to incorporate into their various marketing materials. In addition, we standardized the color palette and delivered final files in a variety of formats for use in all media. Finally, we developed new business card templates to make it easy for the in-house designer to manage and to ensure consistent printing.

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