Smith’s Performance and Machine Logo Design
This logo design for this full service machine and fabrication shop was inspired by the classic crests and enclosures of vintage tool manufacturers. Using shapes, graphics and typography inspired by vintage logos and signage, we created this logo with bold, striking contrast to help be seen by afar. The negative space of the S is formed by two graphic calipers, and the overall shape of the logo was derived from the profile of a hex nut.
Close up of logo on business cards
Smith’s Performance and Machine business cards, front and back.